Your Marketing Budget Is Wasted If You Make These 4 Mistakes

Key Takeaways

Marketers waste 26% of their total budget, and there are four common mistakes I see every day that explain these losses.

These costly mistakes include measuring engagement instead of conversion or ROI, relying solely on digital ads, investing in a beautiful website that doesn’t convert and focusing too much on new leads while neglecting existing customers.

Do you ever wonder if your marketing dollars are truly paying off? No one wants to pour money into campaigns that go nowhere — especially when growth is on the line.

Unfortunately, the truth is sobering: One study found that marketers waste 26% of their total budget. That’s essentially $1 out of every $4 down the drain.

After nearly three decades of building a $119 million business, I’ve learned how to turn those l