Spotify has announced plans to bring music videos to its platform in the United States following a beta launch overseas last year.
A spokesperson for Spotify confirmed to Variety that the company plans to integrate music videos in the coming weeks. On platform, users will be able to switch between audio and video with the tap of a button. It’s unclear if the feature will be available to all subscriber tiers or just Premium users, as the overseas launch was rolled out to the latter.
News of the product feature expansion comes just a day after Spotify signed an audiovisual direct-licensing pact with the National Music Publishers’ Association (NMPA), launching an opt-in portal for NMPA members to enter into licensing agreements for expanded AV rights in the States. Spotify previously s

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