Think about all of the people on your holiday gift list. Now, think about how much all those gifts are going to cost you. Are you starting to sweat a little bit?

If gift shopping feels like a bigger financial burden this year, you’re not alone.

A recent NerdWallet survey finds that holiday shoppers plan to spend $182 more than last year on presents, on average.

Chalk it up to “giftflation.”

What is giftflation?

“Giftflation” refers to the rising cost of gift giving, fueled by inflation and the growing pressure to give.

Why gift givers are feeling extra strain

Shoppers are getting a strong dose of sticker shock this year.

Sweeping tariffs have hit popular gift categories, such as apparel, household goods and appliances. It’s no surprise that many holiday shoppers (74%) expect

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