ATHOL, Idaho – Silverwood Theme Park has been sold to Atlanta-based themed attraction company, the Herschend Family Entertainment Corporation.

The Idaho theme park announced the sale in a Facebook post on November 12 saying that “After more than three decades as a proud family-owned and operated park, Silverwood is preparing for a new chapter.”

The post clarified that the theme park was not going anywhere and that the new owners’ “values, purpose, and people-first culture deeply align with our own.”

Herschend also posted about the acquisition, saying they had signed an exclusive term sheet to acquire Silverwood. They said they purchased the park from the Norton family, which ran Silverwood, Inc.

“Silverwood has been our family’s life’s work for more than three decades,” Paul Norton

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