While the title sounds glamorous, being labelled the poster child for a new wildlife report isn't good news for this Canadian species.

The latest assessment from the World Wildlife Fund Canada (WWF-Canada) shows a grim picture for the snowy owl in the 2025 edition of the Living Planet Report Canada since it was just designated as a threatened species this year.

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The report also revealed a negative trend in Canada's biodiversity, with a 10 per cent decline in the size of monitored vertebrate populations, on average, from 1970 to 2022. Significant threats including habitat loss, climate change, pollution, invasive species and disease.

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Emily Giles, WWF-C

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