In a world of black mascara, reaching for burgundy , blue, or even brown can feel like a true departure from the norm. And yet on TikTok, makeup fans are swiping on an even more unexpected shade. Ready for this? It’s gray.

“This is going to sound crazy until you see it on, but I’m calling it now: The It Girl mascara for fall will be gray ,” creator @madelineaford said in a viral clip. “Gray mascara is literally brown mascara’s cooler older sister.”

Turns out, the steely shade makes your eyes pop, and it also works like a charm on pale features. On Sept. 4, creator @jacquefoss tried gray mascara on her blonde lashes , and was surprised by how much she liked it. “It’s the perfect amount of contrast,” she said. Here, a makeup artist explains why it works.

Why Gray Mascara Just Wo

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