(The Center Square) – A longtime small business advocate has launched a new website to help store owners explain credit card surcharges to their customers.

Karen Harned, who led the National Federation of Independent Business Small Business Legal Center for 20 years, launched Swipeflation.com to address the rising costs of credit card fees.

The site provides businesses with information to use at checkout, explaining why customers may see new fees when paying with credit cards.

“Most customers don’t realize that a percentage of every credit card purchase goes to big banks and card companies instead of the local store they’re trying to support,” Harned said in a news release. “If you want to help small businesses, or avoid these fees yourself, paying with cash is one way to do it.

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