(BPT) - Is the customer click-through dead? Thanks to AI and modern online search, the answer is often yes.

New tools and features like Google's AI Overviews, ChatGPT and Perplexity are now how people discover and trust content. Online information is crawled and then summarized into bite-sized answers that make it easy for people to get the information they need. There is no additional searching or clicking through to a website.

This change means a new goal for brands: Get into AI summaries and overviews as much as possible.

To better understand the current landscape, the communications experts at branded content company Brandpoint answer top AI search questions.

Where does AI get answers?

AI enhanced search and AI Overviews often contain links and website citations. These are what

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