Burberry said Thursday it narrowed losses in its first half thanks to the British luxury fashion label's turnaround plan begun a year ago.

Its net loss stood at £26 million ($34 million) in the six months to the end of September, down on a loss after tax of £74 million one year earlier.

Faced with a drop in sales as the luxury sector suffered from weak Chinese demand, Burberry launched a cost-saving programme in November last year.

"While it is still early days and there is more to do, we now have proof points that Burberry Forward is the right strategic path to restore brand relevance and value creation," chief executive Joshua Schulman said in Thursday's earnings statement.

Burberry, famed for its trench coats, has refocused also on outerwear in a bid to improve its fortunes.

Schulm

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