Inka Insurance announces the introduction of its new brand tagline, Pehle Samjho, Phir Khareedo , reaffirming the company’s founding belief that insurance must first be understood before it is purchased. While the tagline is new, the philosophy it represents has guided Inka since its inception, empowering customers to make informed, transparent, and confident insurance choices.

At its core, this refreshed brand expression underscores Inka’s continued commitment to bringing clarity and trust back into the insurance experience. The company believes that for too long, insurance has been sold rather than explained, often driven by urgency, persuasion, and paperwork instead of understanding.

As a result, thousands of crores worth of claims are rejected each year not due to dishonesty, but b

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