Crocs has released a new campaign featuring Himesh Reshammiya, extending the brand’s ongoing focus on self-expression and culture-first storytelling. The short film, created by Kulfi Collective, leans into Reshammiya’s recognisable screen persona and uses it as a narrative device rather than a promotional cue.

The film is set in a restaurant, where Reshammiya breaks into his trademark poses while a fan and his manager watch the scene unfold. A slowed-down version of 'Dil Ke Taj Mahal Mein' underscores the moment, pushing the interaction into parody territory. The twist arrives when it becomes clear that Reshammiya is reacting not to attention but to the fan’s Crocs footwear. The two eventually mirror each other’s energy, forming the core of the 'Your Crocs, Your Rizz' idea.

The campaign

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