redBus has introduced a Maharashtra-focused campaign titled Majhi bus, manjhe redBus, aimed at strengthening its regional presence in the state. Maharashtra remains the platform’s largest bus-travel market, and the new films use Marathi humor and familiar everyday settings to highlight route availability and affordability.

The campaign features characters such as Shinde Kaku and Aaba, who appear in short slice-of-life narratives built around roadside conversations, misunderstandings and travel anecdotes. The films underline how the brand fits into routine travel habits across routes such as Mumbai–Malvan and Wai–Wani.

As part of the rollout, the films are currently live on YouTube, Meta platforms, JioCinema-Hotstar, Spotify and will run across major Marathi TV networks including Star Pra

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