The brand value of India's top women cricketers has gone through the roof following their fairytale World Cup triumph on home soil with top sports marketing experts calling it a "watershed moment" for the sport.

After a hat-trick of defeats nearly derailed their campaign, India stunned the seven-time champion Australia in the semi-finals and outplayed South Africa in the November 2 final to claim their maiden 50-overs World Cup title.

Since that midnight victory in front of a delirious capacity crowd in Navi Mumbai, the phone has not stopped ringing for 36-year-old captain Harmanpreet Kaur and her teammates.

Within hours of the final South African wicket falling, Kaur was beaming from the front pages of newspapers after being unveiled as brand ambassador for a real estate developer.

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