LONDON (AP) — Dynamic ticket pricing will not be used for the 2028 European Championship , organizers say.

The controversial ticketing strategy — where prices depend on demand — was in operation at the Club World Cup in the United States this year and fluctuated wildly. Dynamic pricing will also be deployed at the men’s World Cup next year with tickets ranging from $60 for group-stage matches to $6,730 for the final.

But organizers of the next Euros in the United Kingdom and Ireland say the tournament will not follow FIFA’s example.

“There won’t be any dynamic ticket pricing. I think that’s really well established,” English Football Association chief executive Mark Bullingham said. “I think there are a couple of basic principles. One is not dynamic ticket pricing, and the other one

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