Disney + subcribers could be getting to grips with “game-like features” in the not too distant future, and it has artificial intelligence ( AI ) to thank, according to Bob Iger .

Iger was effusive on this morning’s results call about the opportuntities afforded by AI on Disney+ and its potential to help connect up different segments of the sprawling Mouse House.

Since splashing out on an equity stake in Fortnite owner Epic Games for $1.5B last year, Iger said the opportunity is now there to “integrate game-like features into Disney+,” which would directly challenge streaming rival Netflix – a business that has leant hard into gaming of late.

“Obviously there is a huge opportunity for games and our investment with Epic Games , well that will largely be an opportunity to integr

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