ESPN ‘s launch last August of a beefed-up direct-to-consumer streaming service has been “a real success for a number of reasons,” Disney CEO Bob Iger told Wall Street analysts Thursday.

Of the new sign-ups to the service, which offers access to ESPN linear networks, 80% are opting for the “Trio Bundle,” which also includes Disney+ and Hulu, Iger revealed during the company’s quarterly earnings call.

The company outpaced streaming expectations in its fiscal fourth quarter, adding more than 12 million subscribers to reach 196 million overall. Disney has said it does not intend to regularly report subscriber numbers for ESPN’s new streaming outlet, which it views as a complement to the networks’ declining but still-lucrative linear operations. Research firm Antenna recently said

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