CHENNAI: Mondelēz International on Thursday announced the launch of Biscoff in the country, in partnership with Lotus Bakeries.

With this launch, Mondelez India expands its premium cookie portfolio in the country. In a first for Lotus Bakeries globally, a partner like Mondelez India will manufacture Biscoff locally.

Dirk Van De Put, chairman-CEO, Mondelēz International said, “This collaboration marks an exciting step in strengthening our play in the premium cookie segment.”

Last year on June 13, Mondelez International and Lotus Bakeries had announced a strategic partnership to expand and grow the Biscoff cookie brand in India, and to develop new chocolate products combining Biscoff with Mondelez's Cadbury, Milka and other key chocolate brands in Europe.

Jan Boone, CEO, Lotus Bakeries,

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