Justin Call is the co-founder and CEO of Modovolo , a local startup that is launching the Lift, a modular drone platform that can integrate a wide array of specialized payloads, with long flight time, and at a price orders of magnitude less than anything on the market.

We at Modovolo have a certain admiration for headlines that go big on hyperbole. Mostly because we like to click them.

There is a bit of a problem, though. That hyperbole tends to be a bit overblown and readers tend to roll their eyes.

But that is not the case when it comes to headlines like: “The U.S. Army Sounds the Alarm” and “US Adversaries Gain Competitive Edge” and “Modern Warfare Changing Faster than US Defense Systems Can Keep Up.”

We take those kinds of headlines seriously. Because we live in Upstate New Y

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