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For decades, India’s beauty landscape was shaped by western aspirations, imported shades, foreign formulations, and trends created for climates and complexions far removed from the subcontinent. Indian skin tones were often an afterthought, and the diversity of the country’s weather and lifestyles was rarely accounted for. But the era of borrowed beauty is fading. A new wave of homegrown brands is redefining what Indian beauty looks like scientifically, culturally, and sensorially.

The Rise of Indian-Centric Formulations

“Indian beauty isn’t one-note; it’s a symphony of tones, textures, and climates," says Harlin Sachdeva, Founder and CEO, House Of Makeup. She explains that India’s depth of complexions and undertones across humid coasts, arid plains, and cold hil

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