The new multipurpose venue opening next month in Whitefish Bay is the vision of a team of music industry insiders who wanted to provide a midsize place to book local and regional talent. The Argo, housed in the restored Fox Bay Theater, will be up and running in December after an extensive renovation of the 74-year-old art deco building.

The venue features a 700-person capacity entertainment hall, a full-service bar and kitchen, and a flexible ballroom/event space for weddings, festivals, private celebrations and community events. Renovations were completed in less than five months; the $7.5 million redevelopment was supported by about $1 million in tax incremental financing.

“There has been a gap in the Milwaukee market. Many venues have capacities of 900 or above or 300 and below,” say

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