Key Notes

The partnership introduces real-time prediction displays during fights and marks Polymarket's entry into mainstream sports entertainment.

Zuffa Boxing receives its first brand partner ahead of its January 2026 launch with integrated forecast features at live events.

The collaboration expands prediction markets beyond politics into combat sports, targeting TKO's billion-household global distribution network.

TKO Group Holdings named Polymarket as its exclusive prediction market partner for UFC and Zuffa Boxing operations on Nov. 13, bringing the crypto-powered forecast platform to the mixed martial arts organization’s global audience of 700 million fans.

The deal includes on-screen prediction displays during broadcasts and venue-based activations for Zuffa Boxing events, acc

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