Shoe Carnival Inc. is changing its name.

On Thursday, the Fort Mill, S.C.-based footwear retailer said that its board of directors unanimously voted to change the corporate name to Shoe Station Group, Inc. The change is subject to approval by the company’s shareholders at its annual meeting in June 2026.

The retailer noted that the name change reflects the “winning” performance of its Shoe Station banner, which the company acquired in 2021 for $67 million .

With its new name, the company said that it expects over 90 percent of its fleet to operate as Shoe Station by the end of fiscal 2028, with the remaining locations being evaluated for rebannering, outlet repositioning, or closure.

So far, the company has completed 100 store rebanners during fiscal 2025 and is on track for 51 pe

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