Kane Footwear announced its official partnership with Yeti Boo on Thursday. The shoe brand has also added the AI internet personality to their Kane Athlete roster, which includes ultra marathoner Matt Johnson , Peloton instructor Olivia Amato, and more.

The brand shared the news on Instagram along with a video of Yeti and a series of photos of him modeling its Kane Revive AC shoe. “We just signed the undisputed greatest mountain athlete of all time: Yeti Boo (aka the AI Yeti). Maybe he’s the world’s greatest winter athlete. Maybe he’s the first-ever AI athlete,” the brand shared in the post’s caption.

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“One thing we do know: he recovers in The World’s Toughest Recovery Shoe. We’ve teamed up with Yeti Boo to have some fun and demonstrate exactly what make

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