Footwear and accessories retailer Shoe Carnival, Inc. announced on Thursday plans to change its corporate name to Shoe Station Group, Inc., reflecting a strategic shift toward unifying its retail operations under a single banner.

The company expects over 90 percent of its store fleet to operate as Shoe Station by the end of fiscal 2028, with the remainder to be evaluated for rebannering, outlet repositioning, or closure. Having completed 100 store conversions in fiscal 2025, the retailer anticipates that more than half of its stores will operate under the Shoe Station name by the back-to-school season in 2026.

“Today marks a pivotal moment for our company. Shoe Station is winning - growing comps, expanding margins and capturing new customers,” said Mark Worden, president and chief execut

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