Newsletter platform beehiiv announced a massive expansion to its platform on Thursday, including offering real-time analytics and AI website creation, among other things.

In a video announcing the release, Tyler Denk, the co-founder and CEO of Beehiiv, said that what makes newsletter platforms powerful is ownership.

“Owning your audience, distribution, brand, and even your revenue potential,” he said. “In the age of AI and algorithms. Ownership isn’t just nice to have, it’s essential.”

The hope is to further give creators (and journalists) more control — and opportunities — to expand and grow their businesses on the platform.

The full product expansion includes:

Allowing creators to sell digital products, such as ebooks, without beehiiv receiving commissions. Next year, creators will

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