Doritos and Cheetos dial back the bright orange in new versions without artificial ingredients

Doritos and Cheetos dial back the bright orange in new versions without artificial ingredients 8 mins ago Doritos and Cheetos are getting a makeover. PepsiCo said on Thursday that it’s launching toned-down versions of its bright orange snacks that won't have any artificial colors or flavors. Doritos and Cheetos Simply NKD ae set to hit store shelves on Dec. 1. It’s part of a broader shift underway at PepsiCo, which announced in April that it would accelerate a planned transition to using natural colors in its foods and beverages. Dye-free doesn’t mean Doritos and Cheetos Simply NKD will be colorless. Instead, they’re just a lighter color, like a tortilla chip. PepsiCo launched its Simply line in 2002, but unlike the new Doritos and Cheetos, those chips aren't designed to taste like the ori