Zillow has been slammed with yet another lawsuit — this time for allegedly incentivizing its affiliated agents to pressure homebuyers into using Zillow’s mortgage business.

The Seattle-based real estate giant is most known for its real estate listing website, but it is also a brokerage and lending agency.

In a lawsuit filed last week with the U.S. District Court for the Western District of Washington, a homebuyer in Alaska claims her Zillow-affiliated agent led her to believe a mortgage loan from Zillow Home Loans was her only option. She did not know how her agent stood to benefit from the referral, her attorneys with Tousley Brain Stephens wrote.

The Seattle law firm claims, starting around 2022, Zillow-affiliated agents began steering their clients toward preapproval with Zillow Home

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