Target launched a new internal training program aimed at helping new hires enhance the in-store customer experience .

The internal team member training program, called "10-4", was shared with Target's team heading into the holiday season, which is the most critical time for retailers as it accounts for a significant portion of its annual revenue. For the 2025 holiday season, the National Retail Federation projected that consumers may collectively spend $1 trillion.

It means retailers are in overdrive to drum up traffic and boost sales. Target is also in the midst of a massive turnaround under new CEO Michael Fiddelke, who is specifically focused on boosting the guest experience to help turn around the company's sales slump.

As part of the training program, new hires are taught a stan

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