PepsiCo announced on Thursday that its Cheetos and Doritos brands will be offering "colorless" alternatives.

The company said in a press release that the new snack products will be made without artificial flavors or dyes, dubbing them as "Simply NKD."

“No color, no artificial flavors, same intensity — that’s Simply NKD. Doritos and Cheetos are pioneering a snacking revolution, or a renaissance, if you will,” PepsiCo chief marketing officer Hernán Tantardini said in a statement. "We are reinventing our iconic — and most famous — brands to deliver options with the bold flavors fans know and love, now reimagined without any colors or artificial flavors."

Simply NKD Cheetos and Doritos.

Pepsico

The product launch comes amid pressure by federal regulators , including U.S. Health Secretar

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