Any good eyeshadow can add depth, dimension, and a pop of color to the gaze—but the best eyeshadows for older women aren’t just any good product. Since the skin on the eyelids gets thinner, drier, and more prone to irritation with age, eyeshadows with hydrating ingredients are a boon. And, those that have a thumbs-up from dermatologists or ophthalmologists are typically gentler on sensitive skin. Formulas that glide on easily, without tugging or settling into fine lines, wrinkles, or crepiness, are also a plus.

When it comes to color, experimentation is a beauty-lover’s right at any age. But for a day-to-day look, makeup artists generally agree that softer, more neutral shades will give the eyes a more lifted, well-rested look. On the other hand, anything too dark may enclose the eyes,

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