More than 1,000 Starbucks workers across over 40 U.S. cities launched a strike on Thursday, putting the company on blast for stonewalling unionized workers at the bargaining table for six months now despite having the widest CEO-to-worker pay gap in the country.

The strike spans from coast to coast, encompassing 65 stores, according to Starbucks Workers United. There is no set end date to the strike, and the union says workers at over 550 unionized stores are prepared to help escalate the demonstration to make it the “largest, longest strike in company history” if Starbucks doesn’t meet their demands.

The strike was timed to begin on Starbucks’s “Red Cup Day,” when the company launches its yearly holiday cup. It is typically one of the best sales days for the company.

“We’re turning the

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