Today, Google announced three new AI shopping features, all centered around keeping you engaged with its AI throughout the entire shopping process. On the one hand, these features have the potential to make shopping more convenient—on the other hand, maybe lowering friction isn't the best idea when it comes to spending money. Beyond selling you on convenience, these features all share something else in common—helping businesses up their clickthrough rates.

It starts with AI Mode and Gemini, which can now access all the same information as Google Search's shopping tab. That means you'll start to see product cards alongside your AI answers, which you can click on for a bunch of shopping links, or hit a checkmark to compare the selected products. They won't show up on every question, but on

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