With flu cases rising overseas in countries like the United Kingdom and a new variant identified in Japan, experts warn that the United States could face an earlier flu season this year.

This has some consumers thinking carefully about how to protect themselves and how much they’re willing to spend on over-the-counter medications.

“Brand names work faster,” said consumer Shatrefa Wilson. “I’m willing to pay the extra cost for my health.”

Some are committed to brand-name medications, while others hope to save money using generic drugs.

“I have an intellectually disabled daughter, and we've gone to the generic prescription because it does save a lot of money. Hundreds a year,” said Andrew Tighe.

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