MILWAUKEE — Vibrant Body Company began with a question. After watching people close to him face breast cancer, founder Michael Drescher wondered why the garments women wear closest to their bodies weren’t designed with health and comfort in mind.

That question led to a mission: to create a first layer that truly supports women—from the inside out. Vibrant Body Co. designs bras, tanks and underwear made from clean, certified materials that are free from harmful chemicals.

Each piece is crafted with OEKO-TEX® Standard 100 fabrics and a patented cup construction that lifts and supports naturally, avoiding the discomfort and restriction of traditional underwires.

To bring that vision to life, Michael partnered with master bra designer Heidi Lehmann. Lehmann started from scratch to develop a

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