Fans tired of waiting for the next Frozen sequel or the next chapter in the Star Wars saga may soon have new ways to engage with those worlds — by creating their own content using Disney's IP.

That was the tantalizing hint Disney CEO Bob Iger dropped during an earnings call Thursday, as he described how the company is exploring ways to make the Disney+ subscription-based streaming service more interactive, and customizable for users.

While Iger stopped short of making any formal announcements, he suggested Disney is in discussions with artificial intelligence companies about tools that could allow subscribers to generate and share their own content built from Disney-owned stories.

"AI is going to give us the ability to provide users of Disney+ with a much more engaged experience

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