NBA superstar Stephen Curry and Baltimore-based Under Armour are parting ways, the company said in a press release.
The shoe deal between Curry and Under Armour will continue through 2026. He will then enter "sneaker free agency," according to NBA Insider Shams Charania.
Under Armour said it is looking to restructure the company, and had planned to separate from Curry after a partnership of 13 years. the company
"The company estimates that its total global basketball business, including Curry Brand, will approximate $100 million to $120 million in revenue for fiscal 2026," Under Armour said in a statement. "In connection with the separation of the Curry Brand, the company does not anticipate a significant effect on its consolidated financial results or profitability."
Curry's path to

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