For those starting their holiday shopping, consumer experts have warned that Black Friday and Cyber Monday could look different this year amid tariffs.

“The tariffs came, and I think everyone didn’t know what was coming next,” said Jeremy Stewart. “We were negotiating with our factories, trying to lower costs on that end and then also raise costs a bit for our customers to help mitigate the overall price we had to pass on.”

It has been 13 years since Jeremy and Lila Stewart founded the Dallas-based flip-flop brand Hari Mari.

In that time, they have watched their brand grow from a single design to dozens of products, and they have averaged 30% growth year over year.

Then, in August, the couple made the decision to raise prices amid tariffs on Chinese imports, increasing costs anywhere f

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