Bye-bye, "Broward?" There's been an effort for years to change Broward County's name to "Lauderdale County," and now there are renewed talks about doing it.

Many business owners and lawmakers in the community support the idea because they said a lot of people from out of town don't know what "Broward" is, but they do recognize Fort Lauderdale.

CBS News Miami has found there's a lot of money on the line for the name change.

What's in a name?

Elaine Fitzgerald rents cottages by the beach in Broward County, but for years, she has struggled to get renters to understand exactly where Broward is located.

"We have been hurt by the current name," she told CBS News Miami. "I've been in business [for] 25 years and no one knows where Broward is."

"Broward" has been around for over 100 years, as

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