Like many other companies, Taiwanese computer, electronics, and phone manufacturer ASUS posted its quarterly reports, and Chief Financial Officer Nick Wu spoke about the new ROG Ally products, released last month in partnership with Xbox. During the Q3 2025 investor call, Wu claimed the market response has been highly positive, and demand for these pricier devices has surprised even ASUS.

As many of you know, we introduced the first-generation ROG Ally 2-3 years ago as a market pioneer. Over the past couple of years, this new category, especially within the Windows ecosystem and creating this particular new category, has proven itself to be highly successful. We believe that we have achieved our original goals in terms of premium positioning and creating a new growth driver in the gaming

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