Summary • Heron Preston announces his return to his eponymous label, regaining full ownership and creative control, following New Guards Group’s bankruptcy and corporate instability • Preston's return promises a new era of authentic creativity, "free from the influence of outside investors"

Heron Preston has reclaimed ownership of his namesake label, signaling a fresh start after several years of corporate entanglement. The designer, who helped revolutionize menswear by pioneering the luxury streetwear wave alongside contemporaries like Virgil Abloh, initially launched his brand in 2017 under the New Guards Group (NGG). Following NGG’s acquisition by Farfetch in 2019 and later Coupang in 2023, the holding company faced mounting instability, culminating in a bankruptcy filing in late 2

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