Brussels: Google has offered to make changes to its advertising technology operations in Europe as it tries to resolve a major antitrust case without being forced to sell part of its business. The proposal comes after the European Commission fined the company almost three billion euros earlier this year for abusing its dominant position in the online advertising market.

According to the proposal, Google is willing to adjust how its ad tools work so that publishers and advertisers get more flexibility and greater control. This includes allowing publishers to set different minimum prices for various ad buyers and improving the ability of third party advertising systems to work with Google’s tools. The offer shows that Google prefers operational changes instead of any break up of its core a

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