Persistent medical inflation and changing health patterns are prompting Indian insurers to move from uniform health policies toward modular and personalised plans. These policies allow customers to select specific features — such as outpatient (OPD) care, wellness rewards, or chronic care support — aligning coverage with individual requirements and budgets.

According to National Health Accounts data, medical inflation in India has averaged 12-14% annually, outpacing general inflation and eroding household budgets.

The trend has led insurers to redesign products to better match demographic and lifestyle variations among policyholders.

“The rise in medical inflation, combined with diverse healthcare needs, has prompted insurers to focus on customised offerings,” said Parthanil Ghosh, Exec

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