The Vogue Business Beauty Tracker, produced in collaboration with Spate , tracks the top five brands, trends and ingredients that are driving the most significant positive change in year-on-year growth that have also demonstrated consistent upward growth historically. Each week, we’ll spotlight a different beauty category and the top five beauty hashtags on TikTok.

Haircare (October 2024 to September 2025)

Haircare is of increasing importance to consumers, as beauty focuses go beyond the surface to tackle cosmetic concerns at their root. The rise of DHT blocker shampoos and scalp serums signal growing concern around hair thinning and scalp health, with consumers turning to targeted treatments that address hair loss at its source. Interest in lightweight conditioners and hair UV protect

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