When Michelle Peluso took over as Revlon’s chief executive officer in late 2024, the 93-year-old beauty brand was reeling from a high-profile bankruptcy and years of stalled innovation. In 2023, it shed $2.7 billion in debt and went private, handing control of the company over to its lenders. In her first 12 months on the job, Peluso, a former CVS and IBM executive, worked to lay the groundwork for Revlon’s turnaround through what she calls Revlon’s “foundation for the future”: five strategic pillars designed to restore the company’s relevance in a fast-moving beauty landscape.

Those pillars — consumer obsession, innovation with scale, omnichannel excellence, talent elevation, and tech-driven modernization — now underpin everything from the brand’s product development to retail execution.

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