It’s truly the end of an era. Fresh off his Curry Camp world tour in China, Stephen Curry has made a major business move: he and Under Armour are parting ways after a 13-year run together. The announcement came as a genuine surprise. There had been no hint of trouble, especially with Under Armour–backed events like Curry Camp and Curry Con unfolding seamlessly across the U.S. and Asia.

Unlike the public tensions that once existed between Kobe and Adidas, there was no dispute here, no behind-the-scenes drama, and no reason for the brand to cut ties with its biggest star. The split was mutually agreed upon— leaving fans wondering what prompted Stephen Curry to leave Under Armour.

What is Curry Brand?

In the days Under Armour’s robust marketing and trendy appeal made it a direct competitor

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