From the stage of the 30th Pambianco Fashion Summit, Massimo Carraro, chairman of Morellato Group, outlined the strengths and future goals of the €723 million group (financial year ended last February) he leads, whose origins date back to 1930, when it began as a small jewellery and watch workshop.

"The turning point came in the mid-1990s, when we had the idea of 'jewellery to live in'—not precious but beautiful and, above all, suited to the new lifestyles of women and, later, men," the entrepreneur recalls. "Another successful intuition was to complement jewellery with watches, for the first time in the premium segment. Finally, the decision to open directly operated stores—first physical and then online—allowed us to gather data and consumer insights that have helped us perform well i

See Full Page