Not a lot of things to thank Nico Harrison for these days. Not for breaking Dallas’ spirit on February 2, 2025, nor his handling of Anthony Davis and Kyrie Irving’s injuries by leaving the team shorthanded and unable to regain assets. Definitely not for putting Cooper Flagg in an unpleasant situation. Even the ‘Fire Nico’ chants, having a demoralizing effect on the team, according to Jason Kidd, boils down to Harrison’s decision-making failures…

Yet, on November 13, 2025, at least some people can look back and thank Nico Harrison. Those people are the guys at Under Armour. At least fans find the timing of everything hilarious.

Why? Over a decade ago, he drove a future superstar out from Nike’s doorstep to another humble brand. The outcome was Under Armour emerging as a direct competitor

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