Let’s just gloss over how it looks. Style is subjective, after all. And without wanting to inflame international tensions, I suspect this BMW wasn’t designed with European tastes in mind.
Besides, you can’t see that gigantic fake grille when you recline in one of the i7’s heated rear armchairs. Instead, your field of vision is filled by a 31.3-inch 8K ‘Theatre Screen’ that folds down from the roof. Bolstered by 36 speakers and 1,965 watts of Bowers & Wilkins surround-sound, it’s hands-down the best in-car entertainment system on the market.
For my two kids at least, that swiftly sealed the deal. They declared it the best press loan car EVER – leapfrogging various Ferraris and Lamborghinis – and demanded a movie night on the driveway, complete with popcorn, fizzy drinks and no grown-ups

City A.M.