Most people imagine the typical yacht owner as a Thurston Howell III type. Carolyn Aronson is pivoting the stereotype of a yachtie—70-something, Anglo Saxon, male—in a compelling new direction. The Puerto Rican-born, American-raised, self-made billionaire went from foster care to haircare before building a global beauty empire that turns over more than $500 million annually. Her successful brand, It’s A 10 Haircare, has also helped fund some of her 14 start-ups, from a record label to real-estate development. These days, her latest side hustle is a 177-foot GranSport 54 superyacht that she helped design with the shipyard.
The boat’s name, She’s A 10 Too , is a riff not only on her haircare line but also on her first yacht, the 164-foot Oceanfast Mystique , which she renamed She’s a 1

Robb Report

AlterNet