Around this time of year, Sam O’Malley is busier than Kris Kringle. From late summer through the fall, he’s been getting his sprawling 150-acre farm in Mequon ready for the hundreds of families and couples that visit every year.

The goal is to give them one of the most magical, memory-making experiences of the winter holiday season, only one aspect of which is picking out a Christmas tree.

“When people pull up, they’ll see the hot cocoa station and a big roaring fire pit,” says O’Malley, owner of Trees for Less Nursery in Mequon. “There’s a little hut where you can cook your own s’mores, and we’ve also got the hay ride through the farm where we do a scavenger hunt.

“And for the first time this year, we’ll even have reindeer – they’ll be right there by Santa and his sleigh for the kids

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